To create a better world, GreenEcoBox decided to join the non-profit organization FOUR PAWS. This organization is an association for the protection of animals in Europe and especially for pets.

How does this partnership work?

GreenEcoBox makes a donation of 1, 3 or 4 € for each Gootea box, Beauty in the box or Bee Happy box delivered in August 2019. Through this partnership, GreenEcoBox has chosen a specific project and now shares all the information related to this project with its clients.

Together we are strong

Puppy farm in Belgium


The puppy trade is booming. Thousands of sellers are sold every day in Europe by unscrupulous resellers on the Internet, in pet stores and in public spaces.

Brought up in remote and dirty puppy farms, toddlers can be separated too soon from abused mothers to be transported to the mainland. Puppies are often sick and accompanied by false documents. In many cases, new owners face high veterinary costs and, tragically, the most generous option for a sick puppy is often euthanasia.


The unregulated and illegal breeding and selling of puppies is causing massive suffering to animals in Europe. FOUR PAWS calls puppy buyers to do a lot of research before buying a puppy and learning to recognize the signs of an illegal puppy trader. We demand European legislation for the registration and identification of all dogs; and use online classifieds sites to improve practices against cruel puppy trade.

For full traceability across the EU online puppy trade

Update: June 2019

The illegal puppy trade is rife with animal cruelty, deception and risk of disease. FOUR PAWS has revealed widespread problems in the trade through our investigations, research and campaigns. The main channel to market for the illegal puppy trade is online classified ad sites which provide sellers with easy access to a significant pool of potential buyers. Due to the anonymity provided by such platforms, international puppy traders use them to sell illegally imported puppies without much threat of being identified and prosecuted. Traceability is a key issue across the illegal puppy trade as puppy dealers often disappear once the sale has been made online, leaving the victims of the trade (pet buyers) to deal with sick animals and high veterinary costs. There is no legislation currently in place across the entire European Union that tackles this problem.

The EU Animal Health Law

The EU Animal Health Law (AHL) presents an unprecedented opportunity to eliminate the illegal puppy trade. The AHL will apply in all EU member states from 21 April 2021. The overall aim of the AHL is to provide prevention, protection and control measures against transmissible animal diseases.

The AHL requires that all sellers and breeders, transporters and assembly centers of dogs, cats and ferrets to register their establishments with the national government. This is a turning point towards phasing out the illegal puppy trade because the AHL provides traceability of all breeders and sellers establishments; this is important because it also helps to provide a way of identifying unscrupulous sellers and breeders.

To make individual pets fully traceable, it is crucial that animals are microchipped and registered on a national Identification and Registration (I&R) database by a vet. To facilitate full traceability there would need to be a legal requirement for these databases to include data covering all the stakeholders involved in an animal’s life: the breeder, the seller, the transporter (ideally including their status and registration number as specified under the AHL) and the microchipping vet. Only then, will competent authorities be able to find out the origin of every sick animal, as well as the whereabouts of any stakeholder involved.